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a new view on nutritional processes

The belief in creating an environment where creativity and relationships can guide discovery processes far from metrics and solutions  preconceived represents the  Nutrition Thinking®.

An approach where the co-creation of nutritional projects takes  to the development of skills based on mutual experimentation of new ways of thinking about the complexity of nutrition.

 

It is an invitation to transform current situations into preferable ones, capable of  to bridge the gap between executing diets and creating unique and transformative nutritional experiences.

"everyone who dares to design is  transforming current situations into preferable situations"

 

Herbert Simon

we design nutrition 

The recognition that the balance between human needs with available technical resources, considering the practical constraints  of "business", creates  one  connection between Design and Nutrition being the basis for the development of the  Nutrition Thinking®.

Throughout human evolution, and  of modern nutrition science, this vision has been responsible for the discovery and creation of interventions that transcend time itself.  When integrating  the desirable from the human to the technological point of view  and economically viable, designers, researchers and nutritionists  have created the resources  that we enjoy  today.  

 

With that in mind, Nutrition Thinking®  take the next step. By transposing this knowledge through design thinking, it puts  these tools in the hands of people who really face their own nutritional challenges. 

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human centered nutrition

It means that every project  starts and is led  from the perspective of people with  which new solutions are co-created.  The process seeks to  creation of strategies for  nutritional challenges that express their real needs. And for that to come true,  Nutrition Thinking®  transposes the values of Design Thinking to these processes.

empathy

Empathy permeates all stages of Nutrition Thinking®. It is through connecting with people and understanding their perceptions and behaviors that insights are created to guide your processes.

experimentation

Nutrition Thinking® seeks to address the complexity of nutrition through creativity, pleasure and fun, encouraging the testing of ideas in life.  real and accepting that failure is part of the learning and development process. It represents a new experience-based nutrition learning matrix.

collaboration

Collaboration is essential for the co-creation of large nutritional projects. For Nutrition Thinking®, sharing skills  information, ideas and resources between people is the basis for developing the autonomy and sense of responsibility needed to create meaningful experiences. 

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anything but the usual

What if the best diet was the end and not the beginning? We question traditional logic and reverse the process to live  great nutritional experiences based on  an experimental, unlimited, neutral and iterative adventure of co-creation between people.

We go beyond predictability
  to develop projects based on the ability to learn from uncertainty and chaos to generate insights, bring agility, dynamism and a sense of evolution in the co-creation of the best diet. .

Based on the Double Diamond concept, Nutrition Thinking®  proposes the co-creation of multiple options before generating solutions through two fundamental states: expanding understanding of the challenge faced and refining acquired knowledge to find new associations and meanings. Unlike the traditional analytical approach that encourages choices in the most reasonable direction,  Nutrition Thinking® brings more  agility, dynamism and sense of evolution  to nutritional processes.

an exploratory model for co-creation of the best diet

your best diet in 4D's
(The  co-creation process through Nutrition Thinking ® )

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discover

Let's understand the challenge from your perspective rather than just assuming what the problem is. 

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define

The insights gained in the discovery phase help us define the real challenge in a different way to get started.

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develop

We will generate new solutions for the real challenge, seeking inspiration through new perspectives and jointly designing solutions.

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deliver

Delivery involves testing our solutions in real life, rejecting the ones that don't work and improving the ones that do.

an approach about people  and inspired by them

Nutrition Thinking® is about people, about understanding their goals and bringing out  what food really means to them, and then design better diets with that meaning in mind. It's about facing complex nutritional problems with a look deeply infected by the perspective of those who face them every day in order to do so.  generate a positive impact across  the food ecosystem.