a new view on nutritional processes
The belief in creating an environment where creativity and relationships can guide discovery processes far from metrics and solutions preconceived represents the Nutrition Thinking®.
An approach where the co-creation of nutritional projects takes to the development of skills based on mutual experimentation of new ways of thinking about the complexity of nutrition.
It is an invitation to transform current situations into preferable ones, capable of to bridge the gap between executing diets and creating unique and transformative nutritional experiences.
"everyone who dares to design is transforming current situations into preferable situations"
we design nutrition
The recognition that the balance between human needs with available technical resources, considering the practical constraints of "business", creates one connection between Design and Nutrition being the basis for the development of the Nutrition Thinking®.
Throughout human evolution, and of modern nutrition science, this vision has been responsible for the discovery and creation of interventions that transcend time itself. When integrating the desirable from the human to the technological point of view and economically viable, designers, researchers and nutritionists have created the resources that we enjoy today.
With that in mind, Nutrition Thinking® take the next step. By transposing this knowledge through design thinking, it puts these tools in the hands of people who really face their own nutritional challenges.
human centered nutrition
It means that every project starts and is led from the perspective of people with which new solutions are co-created. The process seeks to creation of strategies for nutritional challenges that express their real needs. And for that to come true, Nutrition Thinking® transposes the values of Design Thinking to these processes.
Empathy permeates all stages of Nutrition Thinking®. It is through connecting with people and understanding their perceptions and behaviors that insights are created to guide your processes.
Nutrition Thinking® seeks to address the complexity of nutrition through creativity, pleasure and fun, encouraging the testing of ideas in life. real and accepting that failure is part of the learning and development process. It represents a new experience-based nutrition learning matrix.
Collaboration is essential for the co-creation of large nutritional projects. For Nutrition Thinking®, sharing skills information, ideas and resources between people is the basis for developing the autonomy and sense of responsibility needed to create meaningful experiences.
anything but the usual
What if the best diet was the end and not the beginning? We question traditional logic and reverse the process to live great nutritional experiences based on an experimental, unlimited, neutral and iterative adventure of co-creation between people.
We go beyond predictability to develop projects based on the ability to learn from uncertainty and chaos to generate insights, bring agility, dynamism and a sense of evolution in the co-creation of the best diet. .
Based on the Double Diamond concept, Nutrition Thinking® proposes the co-creation of multiple options before generating solutions through two fundamental states: expanding understanding of the challenge faced and refining acquired knowledge to find new associations and meanings. Unlike the traditional analytical approach that encourages choices in the most reasonable direction, Nutrition Thinking® brings more agility, dynamism and sense of evolution to nutritional processes.
an exploratory model for co-creation of the best diet
your best diet in 4D's
(The co-creation process through Nutrition Thinking ® )
Let's understand the challenge from your perspective rather than just assuming what the problem is.
The insights gained in the discovery phase help us define the real challenge in a different way to get started.
We will generate new solutions for the real challenge, seeking inspiration through new perspectives and jointly designing solutions.
Delivery involves testing our solutions in real life, rejecting the ones that don't work and improving the ones that do.
an approach about people and inspired by them
Nutrition Thinking® is about people, about understanding their goals and bringing out what food really means to them, and then design better diets with that meaning in mind. It's about facing complex nutritional problems with a look deeply infected by the perspective of those who face them every day in order to do so. generate a positive impact across the food ecosystem.